Twitter Case Study: How We Click Links
The concept
I am posting a tweet with four links that point to different landing pages that in turn point to this blog post. From there, I will form a theory regarding link clicking habits on Twitter. Sure the data isn’t 100% perfect, but it shows insight in how individual’s first read buzz words and then in turn click links. Check back for a follow-up post tomorrow!
Update: Here is the Tweet:
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May 11th, 2008 at 9:47 pm
How will you figure out people who are clicking on all links, vs those who do not, I was planning on checking everyone of those out, but then i clicked and read the post, thus only clicking the first one.
May 11th, 2008 at 10:16 pm
I completely agree with Stepan - looks like we were doing the same thing. I usually click the first link in a tweet in any case…
May 11th, 2008 at 10:22 pm
you should have provided the links at different times. for better data
May 11th, 2008 at 10:26 pm
@ Stepan and Maria - I have analytics on the blog, so I can see if someone clicked only one link etc. So far there are plenty of people who only clicked one link, then again there are plenty of people who clicked all four.
@ michael galpert - I thought about that at first but worried that the experiment would fall apart by the time I tweeted out the fourth link. Not sure if I made the right decision, but so far the data is still interesting.
Not sure I will gather enough data as is, maybe if I had a larger following and planned this out a bit more it would have been more effective!
May 12th, 2008 at 2:28 pm
[…] This is a follow up post for the Twitter Case Study: How We Click Links […]
May 12th, 2008 at 2:34 pm
AJ, I think the value of this is to give an example of how it may be done in the future. Your data here may be dirty, but it gets people thinking. Good going.