Twitter Case Study Follow Up
This is a follow up post for the Twitter Case Study: How We Click Links
How the clicks broke down
The click breakdown seemed to directly relate to the order of links. “Breaking News” was the first link of the tweet, and thus received the most traffic. “New” was the last link, and thus received the least traffic.
Engagement
This particular case study seemed to engage Twitter users and readers. After clicking the link, nearly every reader went on to read about the case study. AJ Vaynerchuk dot com’s bounce rate was a mere 29% compared to the average 62% bounce rate.
Thoughts
To truly make any deductions from this concept I would need more data ( a larger twitter following ). On top of that, the method may not have been most effective. The best way to have done this survey was to post one tweet with one buzz word on a certain day at a certain time. Then, repeat this process every week at the same time on the same day. Either way I felt that this would be an interesting mini-project and I definitely learned a thing or two from this!
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May 12th, 2008 at 2:34 pm
AJ,
What about not having any descriptions for what the links are trying to relate to (i.e. getting rid of “Breaking news”, etc.”) this way, people are only clicking on links.
the other thing you could have done, before you declared that this was an experiment in how we click links was to tweet the same sort of tweets, but with the links in different order each time and see if “Breaking News” was still the number 1, or if it did indeed only depend on order.