AJ Vaynerchuk

Mixing my two favorite things: Web 2.0 and Sneakers. Today is the Twitter Web 2.0 Sneakers:

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The following is a response to / highlighting of Stephen Baker’s article in Business Week entitled, “Why Twitter Matters.”

The key question today isn’t what’s dumb on Twitter, but instead how a service with bite-size messages topping out at 140 characters can be smart, useful, maybe even necessary.

This is a wonderful point! Anyone who criticizes twitter likes to point out the “sillyness” of some tweets. How about all of the silly applications on Facebook? How about reality television? Every service is going to have certain areas that are less than useful, that doesn’t mean the whole service / application is useless.

Late in April, following one of Twitter’s outages, TechCrunch’s Michael Arrington wrote: “I realized that in the last two months a subtle shift occurred: I now need Twitter more than Twitter needs me.”

Great quote from Michael Arrington of Techcrunch. I feel the exact same way! If Twitter is down I feel like I am out of the loop, I rely on Twitter to keep up.

Dell (DELL), a Visible customer, scouts out the tweets and dispatches its Twittering workers to jump into the conversations. At a conference last week, the company claimed to have boosted sales through these efforts by $500,000 in recent months.

Interesting stat. Even though we already know the usefulness of Twitter for business, it is nice to see a company such as Dell back Twitter in such a way.

Stone avoids details. The goal now, he says, is to raise money, nail down the technology, and grow Twitter until it’s enormous.

Biz and crew know what their doing. It should be very interesting to see how Twitter develops its business model over the next year or so. If I had to guess, the ad model their using for Japan won’t be the direction.

What did you think of the article? Did anything catch your eye?

This is a follow up post for the Twitter Case Study: How We Click Links

How the clicks broke down

The click breakdown seemed to directly relate to the order of links. “Breaking News” was the first link of the tweet, and thus received the most traffic. “New” was the last link, and thus received the least traffic.

Engagement

This particular case study seemed to engage Twitter users and readers. After clicking the link, nearly every reader went on to read about the case study. AJ Vaynerchuk dot com’s bounce rate was a mere 29% compared to the average 62% bounce rate.

Thoughts

To truly make any deductions from this concept I would need more data ( a larger twitter following ). On top of that, the method may not have been most effective. The best way to have done this survey was to post one tweet with one buzz word on a certain day at a certain time. Then, repeat this process every week at the same time on the same day. Either way I felt that this would be an interesting mini-project and I definitely learned a thing or two from this!

The concept
I am posting a tweet with four links that point to different landing pages that in turn point to this blog post. From there, I will form a theory regarding link clicking habits on Twitter. Sure the data isn’t 100% perfect, but it shows insight in how individual’s first read buzz words and then in turn click links. Check back for a follow-up post tomorrow!

Update: Here is the Tweet:

Everybody knows that Twitter needs a business model. Everybody also knows that Twitter has tested out ads in Japan. Knowing this information…

Would you pay for a Twitter “pro” account? If so, how much? What kind of features would you expect to be added on? Will this be enough to keep Twitter on its path of success?