AJ Vaynerchuk

This is a follow up post for the Twitter Case Study: How We Click Links

How the clicks broke down

The click breakdown seemed to directly relate to the order of links. “Breaking News” was the first link of the tweet, and thus received the most traffic. “New” was the last link, and thus received the least traffic.

Engagement

This particular case study seemed to engage Twitter users and readers. After clicking the link, nearly every reader went on to read about the case study. AJ Vaynerchuk dot com’s bounce rate was a mere 29% compared to the average 62% bounce rate.

Thoughts

To truly make any deductions from this concept I would need more data ( a larger twitter following ). On top of that, the method may not have been most effective. The best way to have done this survey was to post one tweet with one buzz word on a certain day at a certain time. Then, repeat this process every week at the same time on the same day. Either way I felt that this would be an interesting mini-project and I definitely learned a thing or two from this!

The concept
I am posting a tweet with four links that point to different landing pages that in turn point to this blog post. From there, I will form a theory regarding link clicking habits on Twitter. Sure the data isn’t 100% perfect, but it shows insight in how individual’s first read buzz words and then in turn click links. Check back for a follow-up post tomorrow!

Update: Here is the Tweet: