Modernista redesigns their website, takes an interesting path

Ad Agency, Modernista, has taken an interesting chance with their latest website redesign. The main focus? A navigation bar.
Two things:
1.) Their homepage is always(almost always) different.
2.) Modernista manages to utilize Flickr, Facebook, and Wikipedia in their redesign.
Without ruining the innovation, check it out here
Let me know what you think of their idea!
* credit to @davidarubin for tipping me on the redesign.
