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An Introduction to Blogging
The definition of Blogging
Blogging is the act of writing, marketing, and managing your blog. Simple enough, but some of you may not know what a blog is. According to Wikipedia a blog is:
A website where entries are written in chronological order and commonly displayed in reverse chronological order. The word blog can also be used as a verb, meaning to maintain or add content to a blog.
A Part of Blogging: Writing
Writing a blog is the foundation of blogging. If you do not possess the ability to write in an understandable manner, than blogging may be something you should avoid. That is not to say that you must be a phenomenal writer! All that is required is the ability to write something that your readers can understand.
Helpful Resources for Writing
Darren Rowse of Problogger.net has an article entitled: Ten Tips for writing a blog post
Seth Godin, one of the top bloggers in the world, has an article entitled: How to write a blog post
A Part of Blogging: Marketing
Some say the writing of a blog is the most important aspect of blogging. While I agree the quality of writing in a blog is extremely important, it is not more important than the marketing of a blog! If you write wonderful content, but no one sees it, then what good is it? It is very important for your blog to be exposed to the rest of the world, in fact, isn't that the whole point of blogging? There are thousands of ways one can market their blog, so don't limit yourself to just one or two tactics.
Helpful Resources for Marketing
The Online Marketing Blog has a wonderful article entitled: 25 tips for marketing your blog
Flipping Heck has an oldie but goodie entitled: How to market your blog and keep your readers
A Part of Blogging: Managing
Your blog will require a lot of management in order for it to be successful. If your blog is not functional, you can lose a lot of credibility and readers. If your blog is down due to server issues, a lot of your readers will find your blog to be unreliable, and you could also lose a lot of potential readers who could not access your site from their search. Your blog is a brand, and if you do not keep your blog up to date and running, then your writing and marketing may be overlooked.
Helpful Resources for Managing
Bad Dad Radio has an interesting article on managing your blog like a professional website
Darren Rowse (I know he's in this article twice, but I consider him to be the best at what he does) has an article categorized under Blog Administration entitled: How Do You Manage Your Blog?
For More
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